Beverly Hills · Est. 2014

The Art of
Beauty,
Elevated.

Where ultra-luxury meets masterful technique. Beverly Hills' most celebrated destination for hair, skin, nails, and wellness.

12+Years of Excellence
8,500+Transformations
★ 5.0Yelp & Google
2Locations
Hair·Nails·Skin·Wellness·Beverly Hills·Boca Raton·Hair·Nails·Skin·Wellness·Beverly Hills·Boca Raton·
Luxury Balayage·Keratin Ritual·Signature Facial·Nail Artistry·Bridal Glow·Luxury Balayage·Keratin Ritual·Signature Facial·Nail Artistry·Bridal Glow·
Balayage Transformation Hair Styling Skin Ritual
Signature Services

Curated for the
Connoisseur

The Aurum Balayage
6 hours of individualized color mastery using Oribe and Schwarzkopf Professional.
From $200
👑
Royal Keratin Ritual
Our signature smoothing treatment — transformative results that last 6 months.
From $280
💎
Signature Facial
75-minute bespoke facial using Augustinus Bader and La Mer skincare.
From $140
Rewards Program
Earn Rewards
Every Visit

Join Aurum Points — our exclusive loyalty program. Every dollar you spend earns points toward free treatments, product credits, and member-only privileges.

🥉
Bronze Member
Birthday 10% discount + early access
🥈
Silver Member
Priority booking + 5% off products
🥇
Gold Member
Free monthly treatment + 10% off everything
Our Artists

Meet the Team

Isabella Chen
Isabella Chen
Color Director
Marcus Vidal
Marcus Vidal
Skin Specialist
Sophie Laurent
Sophie Laurent
Nail Artist
Aria Nakamura
Aria Nakamura
Senior Stylist
Press & Recognition

As Seen In

VogueHarper's BazaarAllureInStyleTown & Country
Client Stories

What Our Guests
Are Saying

★★★★★

Isabella completely transformed my hair — the balayage is beyond flawless. I've never felt so confident walking out of a salon. Worth every penny, every time.

Sophia M.
Sophia M.
Beverly Hills · Balayage
★★★★★

The Aurum Experience Package was the best gift I've ever given myself. Three treatments in one day and I left feeling completely transformed. This place is magic.

Camille R.
Camille R.
Boca Raton · Experience Package
★★★★★

Marcus's signature facial is genuinely life-changing. My skin has never looked better. The atmosphere is pure luxury. Aurum is my forever salon — I tell everyone.

Alexandra V.
Alexandra V.
Beverly Hills · Signature Facial
Ready to Begin?

Your Most
Beautiful Self
Awaits.

Join thousands of guests who've discovered the Aurum difference. First-time clients receive a complimentary consultation — on us.

The Aurum Collection

All Services

The Aurum Experience Package

Our most indulgent offering — Hair + Skin + Nails in one transformative day.

$320per experience
Hair Services
The Aurum Balayage
6 hrs · Color mastery
$200
Signature Full Color
3 hrs
$150
Master Haircut
90 min
$95
Royal Keratin
4 hrs
$280
Skin Services
Signature Facial
75 min
$140
LED Light Therapy
45 min
$85
Lash Lift & Tint
60 min
$100
Packages
Bridal Glow
Full day · Hair + Skin + Nails
$320
Girls Day Out
4 hrs · Custom selection
$260
Reservations

Reserve Your Experience

📍 Beverly Hills

450 N Rodeo Drive, Beverly Hills CA

📍 Boca Raton

300 E Palmetto Park Rd, Boca Raton FL

1. Service
2. Specialist
3. Time
4. Info
Choose Your Service
Choose Your Specialist
👩
Isabella Chen
Color Director
🧖
Marcus Vidal
Skin Specialist
💅
Sophie Laurent
Nail Artist
Select Your Time
Your Details

Confirmed

A confirmation has been sent to your email. We are honored to welcome you to Aurum.

The Aurum Edit

Curated Beauty Shop

🧴
Olaplex No.3
Olaplex
$30
Moroccanoil Treatment
Moroccanoil
$45
💅
OPI Gel Color
OPI
$15
🌟
Glow Recipe Toner
Glow Recipe
$38
💎
Kérastase Serum
Kérastase
$55
🪮
Revlon Pro Brush
Revlon
$42
💇
GHD Platinum Styler
GHD
$180
🪨
ReFa Facial Roller
ReFa
$220

My Cart

Your cart is empty
Total$0
Rewards Program

Aurum Points

Earn points with every service and product purchase. Redeem for exclusive rewards and complimentary treatments.

$1 spent = 10 Aurum Points
🥉
Bronze
0 – 500 Points
  • Birthday 10% discount
  • Early access to new services
  • Monthly newsletter exclusives
🥈
Silver
500 – 1,500 Points
  • Priority same-day booking
  • 5% off all retail products
  • Complimentary blow-dry (birthday)
  • Early sale access
🥇
Gold
1,500+ Points
  • Free monthly signature treatment
  • 10% off all services & products
  • Dedicated concierge line
  • Annual luxury gift box

Check My Points Balance

You have 1,240 Aurum Points — Silver Member 🥈

Join Aurum Points

Our Locations

Find Aurum

📍 Beverly Hills

📍450 N Rodeo Drive, Beverly Hills, CA 90210
📞(310) 555-0192
🕐Mon–Sat 9AM–8PM · Sun 10AM–6PM

📍 Boca Raton

📍300 E Palmetto Park Rd, Boca Raton, FL 33432
📞(561) 555-0384
🕐Mon–Sat 9AM–8PM · Sun 10AM–6PM

Send a Message

Follow @AurumBeauty

Stay inspired by the art of Aurum. Follow us for behind-the-scenes looks, exclusive offers, and daily beauty inspo.

📷
🎵
💼
01

Aurum Balayage

Color / Hair Transformation

02

Royal Keratin

Treatment / Smoothing Ritual

03

Skin Ritual

Facial / Skincare Experience

04

Bridal Glow

Occasion / Full Styling

05

Nail Artistry

Nails / Precision Design

Project preview